I’m a little late in the game for this one (only by 2 weeks) but it’s time for a rant. I am a woman and I drink craft beer. I do not need fruity, pink beer to entice me to pick up a six pack. The idea that women need something bright and shiny in order to make a purchase is just down right sexist. What is this pink beer I’m talking about? Molson Coors (the wretched people who own Coors, Keystone, and Blue Moon) have decided to use some “crafty” (get it!) ninja skills to increase beer sales among women by creating pink, clear, and yellow beer. Yes the yellow one looks like piss. (Really bad marketing move on their part.)
The beers will be “sparkling and crisp” with fruity flavors added to the batch. But that’s not all! They’re also low in calories for the weight conscious woman. I have to agree with The Beer Wench that this is an insult to women’s palates. I don’t need flavors of apples and pears to find something delicious. Not to mention I’m just sick of the fact that men don’t think women can “handle” beer. [expletive deleted] I’m sorry, did we time travel back to the 1950’s? Are steak and spicy foods too manly for my dainty taste buds as well? I will not be dragged into this category nor will I be put in the butch category either because I know what good beer tastes like.